Seera Holding Group, together with its subsidiaries, engages in the provision of travel and tourism services in the Kingdom of Saudi Arabia, the United Kingdom, Egypt, the United Arab Emirates, and Kuwait. The company operates through five segments: Ticketing, Tourism, Transportation, Hospitality, and Property Rentals. It offers air, ferry, and train ticketing services; hotel booking and package holidays services, and room rental; transportation, Hajj and Umrah, education, furnished suites and hotels, and shipping services; and property rental, car rental, and other services, as well as chartered flights and delivery of shipments, and rooms and food and beverages services. It also provides telecommunications and call centre services. Further, the company offers events management information technology support, advertising, drivers professional fee, insurance brokerage, triptyque, and international driving license services. The company was formerly known as Al Tayyar Travel Group Holding Company and changed its name to Seera Holding Group in April 2019. The company was founded in 1979 and is headquartered in Riyadh, the Kingdom of Saudi Arabia.