Famous Brands Limited, through its subsidiaries, operates as a quick service and casual dining restaurant franchisor in the United Kingdom, South Africa, South African Development Community, the Middle East, and Rest of Africa. It operates through Brands and Supply Chain segments. The company operates franchised and company-owned restaurants under the Leading and Signature brands. It is also involved in the manufacture of meat, serviette, sauces and spices, ice cream, potato products, coffee grounds and beans, cheese, juices; and operation of retail outlets. In addition, it provides manufacturing and logistics services; and retail products, such as dressings and spice condiments, frozen meat products, frozen chips, and other value-added products. The company was formerly known as Steers Holdings Limited and changed its name to Famous Brands Limited in 2004. Famous Brands Limited was incorporated in 1969 and is headquartered in Midrand, South Africa.