M.Yochananof and Sons (1988) Ltd, together with its subsidiaries, engages in the marketing and retail trade of food and related products in Israel. It offers dairy products; fresh and frozen meat, as well as fresh fish; fruits and vegetables; grocery items; beverages; frozen products; delicacies; bakery products; delicatessen and butcher products; and prepared and cooked food. The company also provides pharmaceuticals; care products; cosmetics; toiletries; cleaning products; household items; electrical appliances; and other items. It sells its products through retail stores under the Yochananof and Cheap Stock brand names. The company was incorporated in 1988 and is headquartered in Rehovot, Israel.