Fad International Company engages in the retail and wholesale of women dresses and related accessories under the Vivid Flair London and Femi9 brand names. It is involved in the retail and wholesale trading of clothes, fabrics, bags, suitcases, shoes and their accessories, leather products, synthetic and natural perfumes, cosmetics, and makeup and lotions, as well as sunglasses for men, women, and children. The company sells its products through stores and e-commerce website. It operates in the Kingdom of Saudi Arabia, the United Arab Emirates, Bahrain, Qatar, and Egypt. The company was founded in 1999 and is based in Jeddah, the Kingdom of Saudi Arabia.