Shanghai Longyun Cultural and Creative Technology Group Co., Ltd., together with its subsidiaries, provides advertising services in China. It operates in two segments, Advertising Business, and Alcohol and Other Businesses. The company engages in big data operation; production and distribution of film, television, variety shows, and short video content; and MCN agency activities, including video script creation, video shooting and editing, official account operation, live streaming e-commerce operation, and live streaming influencer incubation. It is also involved in design services; sale of alcohol; business consulting; radio and television program production and operation; and data analysis. The company was formerly known as Shanghai Longyun Media Group Co., Ltd. and changed its name to Shanghai Longyun Cultural and Creative Technology Group Co., Ltd. in October 2021. Shanghai Longyun Cultural and Creative Technology Group Co., Ltd. was founded in 2003 and is headquartered in Shanghai, China.