Sheng Siong Group Ltd, an investment holding company, operates a chain of supermarket retail stores. The company's stores include live, fresh, and chilled produce, such as seafood, meat, fruits, and vegetables; dairy products; pantry staples, including rice, noodles, oils, spices, and seasonings; packaged, processed, frozen, and preserved food products; baby and personal care products; and assortment of beverages, wines, beers, and spirits, as well as other essential household merchandises. It is also involved in general trading, and wholesale import and export businesses. In addition, the company operates Sheng Siong Online, an online shopping platform for groceries. It operates stores in Singapore and Kunming, China under the Sheng Siong brand name. The company was founded in 1985 and is headquartered in Singapore.