Parkson Retail Asia Limited, an investment holding company, operates and manages retail department stores primarily in Malaysia. The company operates in two segments, Retail Stores, and Food and Beverage. It provides consultancy and management services; retail space on rental basis; and operates food and beverages outlets. The company is also involved in trading of apparel and consumer products; and development and operation of bakery stores under the Hogan brand name. In addition, it provides fashion products under private label brands, as well as agency apparel lines of international brands. The company was founded in 1987 and is based in Singapore. Parkson Retail Asia Limited is a subsidiary of East Crest International Limited.