Luvu Brands, Inc. designs, manufactures, and markets various consumer lifestyle products in North America. It operates through Direct to Consumer and Wholesale segments. The company offers sensuality and intimacy products, transformable chaises, and specially designed pillows and props for enhancing sexual performance under the Liberator brand; and products related to yoga exercises, sleep comfort, and inclined bed therapy, including top-of-bed support cushions and props under the Avana brand. It also provides a range of casual fashion daybeds, sofas, headboard panels, outdoor soft seating, and beanbags made from virgin and re-purposed polyurethane foam under the Jaxx brand; and private label Jaxx products under the Foamlabs brand. In addition, the company offers contract manufacturing services for hospitality, school, furniture mass market, and other markets; and fulfillment services, as well as imports pleasure objects for sale. The company markets its products through various websites comprising liberator.com, jaxxliving.com, and avanacomfort.com; online mass merchants; retail stores and specialty boutiques; mail order catalogers; mass marketers; interior designers; schools and daycare centers; retail furniture stores; e-merchants; and wholesale and medical distributors, adult and female-friendly retailers, and modern furniture and specialty e-tailers across various channels of adult, mass market, drug, and specialty accounts. The company was formerly known as Liberator, Inc. and changed its name to Luvu Brands, Inc. in November 2015. Luvu Brands, Inc. was founded in 2000 and is headquartered in Atlanta, Georgia.