Flash Sports & Media Holdings, Inc. designs and operates a diversified sports, media, and experiential marketing platform that focuses on the creation, production, and monetization of live events, original content, and branded fan experiences in the United Arab Emirates, India, South Africa, and Singapore. The company engages in the production, commercialization, and management of professional cricket leagues and international cricket events. It also holds exclusive commercial and media rights to professional cricket leagues; and produces international-standard broadcast content. In addition, the company manages franchise operations; and monetizes sponsorship, ticketing, and digital media opportunities. Further, it provides equipment systems, including commercial horticulture lighting solutions, rolling and automated container benching systems, specialty fans, fertigation/irrigation systems, environmental control systems, and microbial mitigation and odor reduction systems. Additionally, the company operates as a general contractor to provide all the additional necessary parts to deliver clients' projects, from the initial estimate and bid process, to subcontractor selection, and management of all construction details. The company was formerly known as urban-gro, Inc. and changed its name to Flash Sports & Media Holdings, Inc. in June 2026. Flash Sports & Media Holdings, Inc. was founded in 2014 and is based in Lafayette, Colorado.