Gentoo Media Inc., together with its subsidiaries, operates a multi channel affiliate marketing business in the Nordic countries, other European countries, and internationally. It operates through two segments: Publishing and Paid Media. The company creates content monetized through ads, subscriptions, or sponsorships and promotes products and services through digital advertising channels such as Google Ads and social media. It operates casinos, sports betting sites, and platforms, as well as sportsbooks. The company offers AskGamblers, a platform dedicated to player safety that provides genuine reviews, community support, and a free complaints service to help players recover lost funds; Time2Play, a platform offering objective casino and sportsbook reviews, betting insights, and guides to promote informed and responsible gambling; CasinoTopsOnline, an international platform offering expert reviews of reputable and licensed casinos; Sitebee, an automated SaaS tool that scans websites to monitor and protect brands; Casinomeister, a review site and active player community promoting transparency and fairness and providing a complaints and resolution service; WSN, a comprehensive sports betting platform offering odds, insights, sportsbook reviews, and betting strategies to help bettors make informed decisions; and Gentoo, a global digital marketing agency specializing in compliant online casino and sports betting campaigns. Gentoo Media Inc. was formerly known as Gaming Innovation Group Inc. and changed its name to Gentoo Media Inc. in September 2024. The company was founded in 2012 and is headquartered in Birkirkara, Malta.