Gfinity plc, together with its subsidiaries, provides digital media services in the United Kingdom, North America, and internationally. It owns websites and related social platforms that deliver news and content relevant to gamers and their lifestyle. The company provides Connected IQ to contextualize video content; Yentra.ai, which generates insights, automates complex tasks, and unlocks new possibilities for growth and innovation, as well as runs a portfolio of gaming and online commerce sites. The company serves gamers, trading card game enthusiasts and entertainment news. Gfinity plc was incorporated in 2012 and is based in London, the United Kingdom.