Evoke plc, together with its subsidiaries, operates as a betting and gaming company in the United Kingdom, Italy, Spain, Romania, Denmark, and internationally. The company operates through Retail, UK&I Online, and International segments. It is involved in the operation of gaming machines; and online activities, comprising sports betting, casino, and poker and other gaming products, as well as telephone betting services. The company owns and operates its business through William Hill, William Hill Vegas, 888casino, 888sport, 888poker, Mr Green, and Winner brands. The company was formerly known as 888 Holdings plc and changed its name to Evoke plc in May 2024. Evoke plc was founded in 1997 and is headquartered in Gibraltar, Gibraltar.