B&M European Value Retail plc operates as a European variety discount retailer in the United Kingdom and France. The company operates through three segments: B&M UK, Heron Foods, and B&M France. It operates a chain of stores under the B&M in the United Kingdom and France, and Heron Foods brand names. The company also engages in general retail, property management, and convenience retail activities. In addition, it sells fast-moving consumer goods and general merchandise products, grocery, and frozen food products. B&M European Value Retail plc was founded in 1978 and is based in Saint Helier, Jersey.