Grendene S.A., together with its subsidiaries, engages in the development, production, distribution, sale, and market of plastic footwear in Brazil, North America, Asia, Oceania, Europe, Central and South America, the Middle East, and Africa. The company sells its products through its stores, franchised stores, and e-commerce channel, as well as commercial representatives, distributors, and direct exports under the Melissa, Rider, Ipanema, Zaxy, Cartago, Grendha, Pega Forte, and Grendene Kids brands. It also licenses the use of celebrity personalities and characters in the children's media. The company also exports its products. Grendene S.A. was incorporated in 1971 and is headquartered in Sobral, Brazil.