EQ Inc. provides real-time technology and analytics. The company offers Locus, a geospatial analytics platform for location data enrichment, foot traffic analysis, customer analysis, competitor analysis, audience profiling, segment creation, and location planning; Atom, a geospatial marketing platform; and Paymi, a cloud-based marketing platform that uses card linking technology to enable consumers to receive cash-back rewards for credit and debit card transactions. It also provides Clear Lake, a proprietary automated data-processing technology to manage data and enrich that data with proprietary data sets; and Locus Notebook product and Locus Query Lab no-code SQL-driven data engine. In addition, the company offers advertising services, including targeted digital media solutions. It serves advertising and marketing, automotive, insurance, media and telco, retail, real estate, and out of home industries. The company was formerly known as Cyberplex Inc. and changed its name to EQ Inc. in June 2013. EQ Inc. was incorporated in 1995 and is based in Toronto, Canada.