Birks Group Inc. engages in designing, developing, marketing, and sale fine jewelry and timepieces in retail locations in Canada. The company operates in two segments, Retail and Other. It offers diamond, gemstone and precious metal jewelry, rings, wedding bands, earrings, bracelets, necklaces, timepieces, and gifts under the Birks brand; giftware and writing instruments; and custom design services. The company also operates stores under the Maison Birks, Birks, European Boutique, Brinkhaus, Breitling, Patek Philippe, and TimeVallée brands. In addition, it is involved in the gold exchange business. The company was formerly known as Birks & Mayors Inc. and changed its name to Birks Group Inc. in September 2013. The company was founded in 1879 and is headquartered in Montreal, Canada. Birks Group Inc. operates as a subsidiary of Montel S.à R.L.