Persistent Systems Limited provides software products, services, and technology solutions in India, North America, and internationally. It operates through Banking, Financial Services and Insurance (BFSI); Healthcare & Life Sciences; and Technology Companies and Emerging Verticals segments. The company provides Persistent GenAI Hub, a generative artificial intelligence (AI) solution; consulting services for business strategy and transformation; software engineering services to architect, design, develop, and manage software product lifecycle; and CX transformation solutions, such as CX strategy, Salesforce cloud implementation, CX platform integration, customer analytics and insights, and Salesforce industry solutions and accelerators. It also offers hybrid and multi-cloud transformation, data center modernization, persistent intelligent IT operations, cloud advisory, service management, service desk, digital workplace, and management and sustenance services, as well as CloudOps, a multi-cloud intelligent operations framework; business process management, robotic process automation, low code application development, and conversational AI solutions; and application modernization, maintenance and support, portfolio rationalization, application, and platform development solutions. It serves customers in the banking, financial services, insurance, healthcare, life sciences, consumer tech, industrial, software and hi-tech, and telecom and media sectors. The company has a research collaboration with the Indian Institute of Management Ahmedabad to introduce the 'AI Value compass to bring discipline and measurable outcomes to enterprise AI investments. Persistent Systems Limited was incorporated in 1990 and is based in Pune, India.