Purple Style Labs Limited operates as a fashion house, acquiring and managing designer brands and running an omni-channel platform for premium fashion retail. The company offers luxury fashion and lifestyle products, including premium designer wear, accessories, and jewellery through online and offline channels. It owns and manages multi-brand e-commerce websites such as Pernia's Pop-Up Shop, operates brick-and-mortar stores under the Pernia's Pop-Up Studio brand, and manages designer labels such as Wendell Rodricks and Hemant Trevedi. The company launches collaborations such as Six Yards by Madhuri Dixit, publishes a quarterly magazine focused on fashion and lifestyle, and has expanded into luxury home decor retail. Personal styling services are available both in-store and online. The company serves retail clients in the luxury fashion and home decor sectors, including consumers seeking designer wear, accessories, jewellery, and home products, as well as the global Indian diaspora, tourists, and local consumers interested in Indian design. The company was incorporated in 2015 and is based in Mumbai, India.