FSN E-Commerce Ventures Limited, through its subsidiaries, manufactures, sells, and distributes beauty and lifestyle products in India and internationally. It operates through three segments: Beauty, Fashion, and Others. The company offers makeup for face, eyes, lips, and nails, as well as makeup palettes and tools and brushes; body, eye lip, sun, and hands and feet care products, as well as moisturizers, serums, cleansers, masks, toners, skin tools and supplements, neck creams, Korean beauty products, and specialized skincare; hair care and styling products, as well as tools and accessories; appliances; bath and shower, feminine hygiene, female and male grooming products, hygiene essentials, and oral care; and natural products. It also provides diaper essentials, baby accessories and hygiene, nursing and feeding items, and products for moms; health and wellness, including beauty boosters, daily nutrition, mind and mood, fitness and recovery, intimate wellness, herbal and ayurvedic, and women's health products; men essentials; fragrances; and lingerie, watches, sunglasses, bags, footwear, jewellery, and home essentials. In addition, the company offers marketing support services. It sells its products under various brand names through online portals or websites, such as e-commerce, m-commerce, internet, and intranet, as well as physical stores, stalls, and general and modern trade. The company was incorporated in 2012 and is based in Mumbai, India.