Indo Count Industries Limited manufactures and sells home textile products in India and internationally. The company offers bed sheets; utility bedding products, including mattress pads, down alt comforters, filled pillows, and protectors; bedding products, such as flat sheets, printed bed sheets, fitted sheets, and bed skirts/valances; and fashion and institutional bedding products comprising matching and complementary sheets, comforters, duvet covers, quilts, pillows, shams, and skirts, as well as euro-shams. It sells its products under the Pure Earth, Boutique Living, Heirlooms of India, The Pure Collection, Atlas, Linen Closet, and Simply-put brands through multi brand outlets, large format stores, and e-commerce platforms, as well as showrooms. The company was incorporated in 1988 and is headquartered in Mumbai, India.