Dudani Retail Limited engages in designing, manufacturing, sourcing and supplying apparel and related products. It offers women's wear under the “Divena” label, covering categories such as suit sets, kurtas, dresses, tops, tunics, kaftans, co ord sets, sarees and bottom wear, produced through a mix of in house manufacturing and outsourced processing. It offers men's wear range which is sold under the “Millennial Men” name, operates on a trading model with finished goods sourced from external suppliers. The company also retails in personal care and lifestyle products. The company sells its products through quick commerce platform and website. The company was incorporated in 2015 and is based in Jaipur, India.