Arzum Elektrikli Ev Aletleri Sanayi ve Ticaret A.S., together with its subsidiaries, manufactures and sells home appliances in Turkey, Egypt, Saudi Arabia, the Netherlands, Germany, Kosovo, Kuwait, and internationally. The company offers kitchen appliances comprising blenders, food processors, choppers, mixers, stand mixers, juicers, coffee and tea machines, kettles, grill and sandwich makers, and mini ovens, as well as espresso machines and tea makers. It also provides bagless and bagged vacuum cleaners, vertical vacuum cleaners, steam cleaners, garment steamers, steam and steam generator irons, travel irons, air conditioning products, fans, and water heaters; and dowry set products. In addition, the company offers personal care appliances, such as hot air blow stylers, hair curling irons, hair straightening products, IPL hair removal devices, hair dryers, epilators, and bathroom scales. It sells its products under the Arzum, Arzum OKKA, and Felix brands. Arzum Elektrikli Ev Aletleri Sanayi ve Ticaret A.S. was founded in 1950 and is headquartered in Istanbul, Turkey.